He managed to get the multi national corporation to admit that their burger meat was sub-standard and have vowed to change it. Healthy food supporter Jamie Oliver took on the biggest fast food joint in the world, and he won.
The posts linked to articles on “natural health” web sites touting British celebrity chef Jamie Oliver’s criticism of McDonald’s use of “substandard” beef treated with the antimicrobial agent ammonium hydroxide (a process which has also been applied to poultry):Ĭhef Jamie Oliver Proves McDonald’s Burgers “Unfit for Human Consumption” Īn article on the web site The Essence of Life reported: January 2018 saw a spate of clickbait posts on social media attempting to exploit a settled, years-old controversy surrounding McDonald’s use of a product called “ammoniated beef” (also known by other names, including “select lean beef trimmings,” “lean finely textured beef,” as well as the colloquialism “pink slime”) in their hamburgers.